B2B software companies go virtual for sales and training

New research from CloudShare finds a significant shift in the way B2B software companies are connecting with customers and the potential for increased revenue that comes from a shift to virtual software experiences.

The amount of virtual proof of concepts (POCs) and self-paced virtual learning experiences has increased by nearly 400 percent in 2021 according to the study.

There has been a 368 percent increase in virtual POC experiences delivered on the CloudShare platform from 2020 to 2021, along with a 311 percent increase in activity on the same POC environments.

But while self-paced learning is growing, live engagement still has an important place in prospect and customer interactions. One way to boost engagement is bringing multiple instructors into a virtual instructor-led training (VILT) environment. CloudShare’s research finds that companies using multiple instructors in a single VILT class saw an average of 53 percent higher attendance and nearly 20 percent higher class completion rates.

“Simply put, B2B buyers expect more from sellers in 2022 than they did even just a few short years ago, and customers expect better training experiences, too,” says Dr. Zvi Guterman, CloudShare CEO. “Gone are the days when software companies could interact with users from afar, through walk-through videos, passive Zoom webinars and how-to guides, none of which offered insights into product engagement levels. The modern software user expects a collaborative virtual experience that allows them to ‘play and break’ products in their own replicated environments while providing the software company with real-time visibility into the way customers are actually using their products. This is the present and future of B2B software experiences.”

You can find out more on the CloudShare blog.

Image credit: fizkes/depositphotos.com

Author: Martha Meyer