Get ‘Category Creation’ ($20 value) FREE for a limited time

We hear it all the time — “The Uber of this…”, “The Salesforce of that…”, “It’s like Instagram, but for…”

There is no such thing as an original idea anymore — right? Actually, it turns out that the world’s most innovative companies have created so much more than just brand new products and technology. They’ve created entirely new market categories. The challenge is that successfully building new categories requires a perfect storm of luck and timing. Or does it? Category Creation is the first and only book on the topic written by executives and marketers actively building new categories.

SEE ALSO: Get ‘Everyday People, Extraordinary Leadership’ ($15 value) FREE for a limited time

This book explains the 7 key principles of category creation, including the importance of creating a community of early adopters who will rally around the problem they all share — especially if someone will lead them.

Identify the “go” and “no go” signals for category creation in your businessActivate customers and influencers as brand ambassadorsGrow a community by investing in live events and experiencesProve the impact of category creation investments on growth, customer success, and company culture

Written for entrepreneurs, marketers, and executives from startups to large enterprises, Category Creation is the exclusive playbook for building a category defining brand in the modern economy.

Category Creation, from Wiley, usually retails for $20, but BetaNews readers can get it entirely free for a limited time.

All you have to do to get your copy for free is go here, enter the required details, and click the Download button.

The offer expires on March 22, so act fast.

Author: Martha Meyer